Last updated: 17 September 2026

BlueSF Pty Ltd (ABN 76 667 364 810) (“BlueSF”, “we”, “us”, “our”) supplies steel products and turnkey steel packages to the Australian construction industry, including through our ThinkDC data centre supply line. We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy explains how we collect, use, hold and disclose personal information.

Information we collect

We collect personal information you give us when you send an enquiry or tender, request a quote, download a document, or deal with us as a customer or supplier. This typically includes your name, company, job title, email address, phone number, project location and the details of your project or order. If you do not provide this information, we may not be able to respond to your enquiry or supply products to you.

When you visit our website we also collect technical information such as your IP address, browser type, pages visited and referring site, using cookies and similar analytics tools. This information does not usually identify you personally.

How we use your information

We use personal information to respond to enquiries and tenders, prepare quotes and supply plans, supply and deliver products, manage customer and supplier accounts, meet our legal and compliance obligations, and improve our website and services. With your consent, or where the law allows, we may also send you information about our products and services. You can opt out at any time.

Disclosure

We only disclose personal information for the purposes above. This may include our related entities, mills, fabricators, logistics providers and other suppliers involved in fulfilling your order, and service providers who host our website, email and business systems. We may also disclose information where required or authorised by law. We do not sell personal information.

Some of our service providers may store information outside Australia. Where this happens, we take reasonable steps to ensure the recipient handles it in line with the Australian Privacy Principles.

Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. We keep information only for as long as we need it for business or legal purposes, then securely destroy or de-identify it.

Cookies

Our website uses cookies to understand how it is used and to improve it. You can set your browser to refuse cookies, although some parts of the site may not work as intended.

Access and correction

You can ask to access or correct the personal information we hold about you by contacting us. We will respond within a reasonable time, and if we refuse a request we will tell you why.

Complaints

If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

We may update this policy from time to time. The current version will always be published on this page.

Contact us

Privacy Officer, BlueSF Pty Ltd, 9/214 Bay Street, Brighton VIC 3186 · info@bluesf.com.au · +61 3 8609 5806